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Authentic Content.
Strategic Thinking.
Real Results.
I help outdoor, travel, automotive and lifestyle brands create content that feels genuine, earns trust and inspires action.
With over 20 years' experience in marketing and commercial strategy, I understand what brands need from their content, and how to create it in a way that audiences genuinely connect with.
Whether you're looking for UGC, photography, social media assets or a creative partner for your next campaign, I'd love to help bring your brand's story to life.
Hi, I'm Amy -
I'm a content creator, marketer and lifelong lover of the outdoors. Whether I'm filming from my campervan, exploring a new destination or putting products through their paces on real adventures, I create content that feels authentic, relatable and genuinely useful.
Before stepping in front of the camera, I spent more than 20 years building a career in marketing, partnerships and commercial strategy, helping brands grow, connect with customers and deliver meaningful results.
Today, I combine that commercial experience with a thriving creator business, having organically grown my own outdoor lifestyle community to nearly 15,000 engaged followers by creating content that informs, inspires and builds trust.
Having worked on both sides of the table gives me a unique perspective. I've been the person writing the briefs, managing budgets and measuring campaign success. Now, I'm the creator bringing those campaigns to life. I don't just understand how to produce engaging content - I understand what brands are investing in, how success is measured and how to create assets that deliver value long after a campaign ends.
I specialise in creating photo and video content for outdoor, travel, automotive and lifestyle brands. Every project starts with the same question: What will make someone stop scrolling and genuinely care? More often than not, the answer isn't polished advertising. It's honest storytelling, real experiences and content that people can genuinely see themselves in.
I'm fortunate to have partnered with brands including Volkswagen Commercial Vehicles UK, CADAC, Bareback Footwear, Osprey and The Camping and Caravanning Club. While I'm proud of those collaborations, great content isn't defined by the logo on the brief - it's about understanding a brand, its audience and creating stories that people connect with.
When I'm not creating content, you'll usually find me packing the campervan for another trip with my husband, son and Labrador, convinced we can squeeze in just one more paddleboard, bike or camping gadget. Because for me, adventure isn't about going further—it's about making the most of the time you have and inspiring others to do the same.
If you're looking for a creator who understands both the creative process and the commercial goals behind it, I'd love to hear from you.
Creating content for:
Featured Brand partners
Authentic content, built around real experiences, for brands that value meaningful storytelling.
Long Term Brand Content Partnership
The Brief
Create authentic lifestyle content that showcases Volkswagen Commercial Vehicles in everyday adventures while strengthening the emotional connection between the brand and its audience.
The Content
Over four years, I've produced short-form video and social media content across multiple campaigns, demonstrating how Volkswagen Commercial Vehicles fit naturally into real family adventures, road trips and outdoor lifestyles.
The Outcome
A trusted, long-term partnership built on consistently delivering authentic, high-quality content that reflects the brand's values and inspires confidence in its products.
Lifestyle Product Content & Brand Storytelling
The Brief
Create authentic lifestyle content that showcases CADAC's outdoor cooking products in real camping and campervan settings, demonstrating their practicality while inspiring people to enjoy cooking outdoors.
The Content
Produced a collection of engaging photography and short-form video featuring CADAC products during genuine camping adventures, highlighting ease of use, versatility and the enjoyment of outdoor cooking through natural, relatable storytelling.
The Outcome
Delivered a library of high-quality marketing assets that brought the brand to life in authentic environments, helping CADAC connect with outdoor enthusiasts through content that felt informative, aspirational and trustworthy.
Authentic Outdoor Product Content
The Brief
Introduce Bareback Footwear to a new audience through authentic lifestyle content that showcased the boots in real outdoor environments, highlighting both performance and everyday wearability.
The Content
Created a series of engaging short-form videos and lifestyle photography featuring the boots on campervan trips, countryside walks and outdoor adventures. The content focused on genuine experiences, demonstrating comfort, durability and style in a natural, relatable way.
The Outcome
Successfully introduced the brand to a highly engaged outdoor audience through authentic storytelling, delivering strong campaign performance and leading to an ongoing partnership.
Outdoor Adventure Lifestyle Content
The Brief
Commissioned by Spring PR on behalf of Osprey, the brief was to create authentic lifestyle content showcasing Osprey's products in real outdoor environments, highlighting their versatility and performance while inspiring adventure.
The Content
Create a series of short-form videos and lifestyle photography featuring Osprey products in use on genuine campervan trips and outdoor adventures. The content focused on natural storytelling, demonstrating how the products integrate seamlessly into everyday exploration and travel.
The Outcome
(Ongoing) - deliver a library of high-quality visual assets that capture Osprey's adventurous brand identity while providing engaging, authentic content for the campaign. The collaboration demonstrates an ability to work seamlessly with both PR agencies and leading outdoor brands to deliver content that feels credible, relatable and commercially valuable.
See my latest work
This is where ideas become content.
Follow along for behind-the-scenes moments, brand collaborations and everyday adventures from @amy_goes_wild.
