About me

Like a lot of people, I wear a few hats.

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I'm Amy - a content creator, marketer, wife, mum, Labrador owner and slightly obsessive planner of European road trips. I'm happiest with muddy boots, a campervan and a decent view!

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For more than 20 years, my working life revolved around sales, marketing and commercial roles. I've worked on campaigns, partnerships and customer experiences, and seen first-hand what makes a business connect with the people it wants to reach.

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Along the way, I've learned that the best ideas don't always come from the biggest budgets or the glossiest campaigns. Often, they start with understanding people: what matters to them, what makes them curious and what makes them care.

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Today, I get to bring together my professional experience and my love of creating, storytelling and the outdoors through my own campervan and outdoor adventures. I've discovered how much I enjoy finding the story in everyday experiences - whether that's testing a practical bit of kit, exploring somewhere new or figuring out how to make a little more adventure fit around family life.

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That real-life perspective is central to how I approach my work. I'm curious, practical, commercially minded and always looking for the idea that makes someone stop, take notice or see something differently.

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Outside of work much of my inspiration comes from life away from a screen: family trips, paddleboarding, exploring new places and planning our next escape in the van. There's usually a Labrador, an overambitious itinerary somewhere in the background and a running debate about how much we can fit into the campervan.

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I'm a firm believer that you don't need to completely change your life to make more of it. Sometimes, you just need a different perspective, a bit of fresh air and something to look forward to.

 

It's lovely to meet you.

If you're here because you're looking for someone creative, commercially aware and genuinely interested in the stories behind the brands and experiences she works with, you're in the right place.

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I'd love to hear what you're working on.